Gold Apple

AR makeup try-on — concept

• Went through 7 direct and indirect competitors: not one puts trying several products on at once together with a mechanic that lifts basket size — that gap is what the scenario is built on.
• Designed the navigation, the user flow and the transitions: the try-on lives inside the product card, with no detour into a section of its own.
• Set the metrics up front: conversion to purchase and average order value up, returns down. The forecast rests on Perfect Corp. data, L’Oréal case studies and HBR research.
• Usability test, 6 participants: 3 of the 6 finished the scenario unprompted, the rest stalled on configuring the product — two tooltips later, the problem was gone.